Privacy Policy for Strux Hair AB

At Strux Hair AB (“we”, “our”, “us”), your privacy is important to us.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase our beauty hair products. We are committed to complying with the General Data Protection Regulation (GDPR) in the EU and applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA).

1. Who We Are

Strux Hair AB
Viktor Rydbergsgatan 33
412 53 Gothenburg
Sweden
Email: hello@struxhair.com

2. Information We Collect

We collect both personal data and non-personal data:

Personal Data

• Name
• Email address
• Shipping and billing address
• Phone number
• Payment information (processed securely via third-party payment providers)
• Order details and history

Non-Personal Data

• Browser and device information
• IP address
• Cookies and usage data
• Website interaction details

3. How We Use Your Information

We use your information to:

• Process and deliver your orders
• Provide customer service and respond to inquiries
• Send updates and marketing communications (with your consent)
• Improve our website, products, and services
• Fulfill legal obligations
• Prevent fraud and enhance security

4. Legal Basis for Processing (EU Residents)

Under the GDPR, we process personal data based on:

• Contractual necessity (to fulfill your purchase)
• Consent (for marketing and optional data collection)
• Legal obligations (such as tax or accounting requirements)
• Legitimate interests (such as improving our services and marketing effectiveness)

5. Your Rights (EU Residents)

As an EU resident, you have the right to:

• Access your data
• Request correction or deletion
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• File a complaint with a Data Protection Authority

To exercise these rights, email us at hello@struxhair.com.

6. Your Rights (California Residents)

Under the CCPA, California residents may:

• Know what personal data is collected, used, shared, or sold
• Request deletion of personal data
• Opt-out of the sale of personal data (Note: We do not sell your data)
• Be free from discrimination when exercising their rights

You may contact us at hello@struxhair.com to submit such requests.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Ensure site functionality
• Analyze site performance and visitor behavior
• Support advertising and retargeting (with consent, where required)

You can control cookies through your browser settings.

8. Third-Party Services

We may use third-party providers (e.g., payment gateways, analytics services) who process your data only as necessary to perform their services. These providers are bound by data protection obligations.

9. Data Retention

We retain personal data only for as long as necessary to:

• Fulfill the purposes outlined in this policy
• Comply with legal, accounting, and regulatory requirements
• Resolve disputes and enforce agreements

10. Data Security

We take reasonable steps to protect your data using technical and organizational measures. However, no system is completely secure, and we cannot guarantee absolute security.

11. International Data Transfers

If you are outside Sweden, your data may be transferred to and processed in Sweden or other jurisdictions. We implement appropriate safeguards for international transfers as required by GDPR and applicable laws.

12. Children’s Privacy

Our website and products are not intended for individuals under the age of 16. We do not knowingly collect data from children. If you believe we have, please contact us at hello@struxhair.com.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in legal requirements or our practices. Changes will be posted on this page with an updated “Effective Date.”

14. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact:

Strux Hair AB
Viktor Rydbergsgatan 33
412 53 Gothenburg
Sweden
Email: hello@struxhair.com.